Especially in difficult economic times like these, marketers are under constant pressure to gain even more ROI from their Search Engine Optimization (SEO) efforts. Search marketing strategies not only must increase search rankings for companies, but also convert those high rankings into sales.
On Oct. 19, TopRank® Online Marketing CEO Lee Odden will offer best practices and ideas for successful SEO campaigns in the “Search Engine Marketing Experience” session during DMA09. Along with other industry thought leaders, Odden will demonstrate:
- Common ways direct marketers fail in their SEO efforts, and how to avoid those mistakes
- How to gain a competitive advantage using white hat SEO tactics
- SEO tools, strategy, advice and other SEO tips
San Diego, California