TopRank in Chicago – Search & Social Take Chicago By Storm

Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend  SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With over 70 sessions at November’s conference there is a plethora of information for online marketers eager to learn more about present and future trends in the industry.

This year TopRank CEO Lee Odden will be moderating a session on “SEO Competitive Analysis” and will be speaking at two sessions on “The Convergence of Search, Social, and Content Marketing” as well as “Content Marketing Optimization.”  Here’s the lineup!

Wednesday, November 16
11:15am-12:15pm – The Convergence of Search, Social, and Content Marketing

The Google Panda update just made great content critical. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your audience will enjoy? Join this panel as they provide case studies and walk you through a step-by-step approach that any organization can follow to grow their business online.

Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA

Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures

Wednesday, November 16
12:15pm-1:15pm – Meet the Experts: Roundtable Forum

Join the ALL NEW “Meet the Experts Roundtable Forum” at SES Chicago where attendees will have a unique opportunity to learn, network and share information with peers and leading industry specialists. Each roundtable discussion focuses on different key topics and features 2 experts.  TopRank’s Lee Odden will be participating in the Content Marketing & SEO discussion so be sure to watch for the table with that sign to ask him your questions.


Thursday, November 17
12:15-1:15pm – SEO Competitive Analysis

Competitive Analysis is one of the most important and informative components of an SEO strategy. Your competitors are a wealth of free information. From determining which links are providing your competitors with the most value, to deciphering what their most profitable keywords are, with the right systems in place you’ll be able to capitalize on their mistakes and learn from their successes.

This session will cover:

  • On-site competitive analysis: Analyzing the structure of your competitors websites, the keywords they are targeting and how they are optimizing their content.
  • Off-site competitive analysis: Analyzing how they are participating in key social networks, what their link building strategy is and which content has performed the best/worst for them.
  • Competitor monitoring: What types of trends should you be on the lookout for? What tools are best for keeping track of what your competitors are doing?

Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Chris Boggs, Director, SEO, Rosetta
Jin Han, Director of Online Media & Search, Compete Inc.

1:30-2:30pm – Content Marketing Optimization

The core of any search or social media marketing program centers on content. Digital assets, rich media, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be optimized!

Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This session provides unique insight into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.

Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Event Details
SES Chicago
November 14-18, 2011

Hyatt Regency
151 E. Wacker Dr.
Chicago, IL 60601

Register Now

If you’re looking for some additional sessions to attend be sure to read our post on: Grab Your Jacket – The Windy City Blows In Big Talent For SES Chicago 2011 for 6 Internet marketing sessions you wont want to miss.

We hope to see all of you at SES Chicago in a couple weeks. Be sure to follow the conference buzz on twitter under hashtags #SESconf and #SESchi. Check out SES Chicago’s information page for a full schedule of sessions and training. TopRank will also be live blogging and tweeting at the event @toprank and @leeodden,for those of you who don’t already follow us.

We’re sure when many people think of the food in Chicago deep dish pizza and ChicagoDog’s come to mind.   Do not fear!  We recently stumbled across a stunning visual gallery of reviews on 15 new restaurants in Chicago. Get your mind ready and your tastebuds optimized for a great experience at SES Chicago.