Each year, Search Engine Strategies (SES) hosts large-scale conferences all across the globe to provide the latest information and trends in search engine marketing and search engine optimization. But this October in London, SES will offer more in-depth training taught in a small classroom setting. These half-day and full-day SEO workshops to be held Oct. 26 allow for more hands-on training, one-on-one instruction and small group discussions.
TopRank® Online Marketing CEO Lee Odden will teach an intensive half-day course, “Social Media & SEO Synergies Workshop.” Odden will discuss the benefits of integrating social media and SEO, including the ability to grow social networks via search-based discovery and leverage social channels for promoting content.
Watch the above video interview with TopRank CEO Lee Odden and Dr. Ralph Wilson of Web Marketing Today discussing how marketers can grow social networks through search engine optimization – a key topic for the London SEO & Social Media workshop.
Through case studies and group exercises, Odden’s social media and SEO workshop will demonstrate how combining the two strategies can help companies increase awareness, better connect with customers and increase sales. Odden will provide information on creating audience profiles, developing practical objectives, identifying relevant tactics and tools as well as establishing success measurement strategies.
Other SEM and SEO workshops at the London event include:
- A full-day course, “Essentials of a Successful SEO Project,” by Andy Atkins-Krüger of WebCertain Global Ltd. and Dixon Jones of Receptional Ltd. The session will teach how to harness the power of search engines by using sound marketing principles.
- A half-day course, “Introduction to Mobile Marketing & Mobile SEO,” by Cindy Krum of Rank-Mobile. The session will focus on how to develop, launch and track a mobile marketing strategy.
To register for the SEM and SEO workshops, visit the SES website.
SES SEM Training London:
Full or Half-Day Workshops