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Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle. Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game. But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?
This October 22nd in New York, TopRank® Online Marketing CEO Lee Odden will teach the new rules of the PR game to in-house and corporate professionals alike with the presentation, Search Engine Marketing, Optimization and How to Write for the Web. Odden will offer this presentation during the second annual PRNews Online Digital PR Next Practices Summit: Using Social Media to (Really) Advance Your PR & Bottom Line.
Joining Odden will be Jon Wegman, Associate Director, Moxie Interactive. Together, they will highlight the importance of writing web content that both supports your overall messaging and makes media professionals more apt to engage with your brand online. Odden and Wegman will also work to untangle the web of confusion that can surround SEO.
Takeaways attendees can expect to learn include how to:
- Write highly optimized online press releases
- Identify the best search terms and keywords for PR campaigns
- Develop content that attracts journalists, versus turning them away
Early bird registration for this event ends Friday, September 18th.
Conference info:
PRNews Online Digital PR Next Practices Summit:
Using Social Media to (Really) Advance Your PR & Bottom Line
New York, NY
October 22nd
To register for this summit, visit:
PRNews Online
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