The nature of customer engagement has changed forever. No longer will customers accept buying any product or service by just hoping it will meet their needs. It is a process of search, reviews, and social input all before a sale is made. Post-sale will likely include reviews and online sharing.
Make sure you don’t miss three chances to hear how to maximize the online content available about your company and deliver for customers. Learn from TopRank Online Marketing CEO Lee Odden, whose company walks the talk of online visibility with content marketing, social media, and SEO to drive an AdAge Top Ten blog with over 25,000+ keywords sending traffic monthly and more than 600,000 links into the blog.
The first session titled, “Content Marketing & Optimisation” takes place on February 23 at 11 a.m. Attendees will get insight and practical tips on content optimisation strategy along with creating and promoting content for the social web.
At 12:45 p.m. on February 24, Odden will be moderating the “SEO Through Blog & Feeds” panel. As editor of one of the top-rated online marketing blogs, Odden will lead the session discussing the importance blogs can play as part of the online marketing mix.
On February 25 at 10:15 a.m., Odden will show attendees how to create effective content that will be shared on the social web. “Integrated Online Marketing:” provides insight on understanding the new model of successful online distribution and valuable tips any business can use.
Take advantage of the chance to learn more about three essential topics that can improve bottom-line results for any company seeking to grow online.
“Lee is one of those people who seems to get everywhere (and know everyone) within the interactive marketing and PR space. I guess that’s the ultimate sign of a man who really really knows his craft. I admire the way that Lee has built his Online Marketing blog into the leading reference site for our industry. The content is great and Lee is not only a top rated speaker at the Search Engine Strategies shows but a trusted adviser on all aspects of the business. Highly recommended.”
Rory Brown, Managing Director, Incisive Media
“Lee gets the space. His blog is a great read, and his coverage of digital marketing events is comprehensive. He picks up what the major press often fails to report on.”
Ron Belanger, Vice President, Yahoo!
Where: SES London 2011
Topics: Content Marketing & Optimisation; SEO Through Blog & Feeds; Integrated Online Marketing: Search, Social & PR
Date: February 22-25