Social media and content marketing have moved beyond buzz-worthy concepts to become fundamental cornerstones of leading online marketing programs. A recent poll by Online Marketing Blog, in fact, lists ‘social network participation’ and ‘content marketing’ as two of the top five digital marketing tactics firms will focus on most heavily in 2011.
As social and content initiatives continue to permeate and define online marketing programs, from Minneapolis to Manila, TopRank® Online Marketing CEO Lee Odden will be leading the way. Next month, Odden will be instrumental in expanding social and content marketing best practices globally as he offers the opening keynote and a full day workshop at Social Media Junction 2 in Auckland, New Zealand.
Tuesday, November 16th 9:20am
Keynote Speech: The Truth About Social Media ROI
Companies know that social media marketing must play a role if online marketing programs are to be successful. But what role should social media play, how can it be most effectively implemented – and most importantly – how can success be measured? Odden’s keynote will focus on answering these questions, in addition to providing actionable insight that attendees can use to immediately improve existing programs, including:
- Real-world examples of social media success
- Fundamental rules for customer engagement
- Models and strategies for social media measurement
Wednesday, November 17th
Full Day Workshop:
How to Plan & Execute Successful Social Media Content and Digital Engagement Strategies
Not sure where to start with your online content strategy? Odden will get you up to speed quickly in the opening portion of this full day workshop. Throughout the balance of the day, Odden will reveal fundamental best practices for implementing a successful social and content marketing program, including how to:
- Develop a social content marketing road map
- Integrate blogging strategies designed to boost engagement
- Measure ROI of social media and content marketing programs
Those not able to attend Social Media Junction 2 in Auckland, New Zealand can learn more on the business value of social media and content marketing each day by visiting Online Marketing Blog.
Social Media Junction 2
November 16-17th, 2010
SkyCity Convention Centre
Auckland, New Zealand
Register For This Event