Do you wonder about the business value of social media marketing? Will you also happen to be in Hong Kong next week? If so – you are in luck.
Search Engine Strategies, the leading search and social marketing event, will be traveling across the globe to host SES Hong Kong on September 13th and 14th. Joining the event will be TopRank® Online Marketing CEO and SES Advisory Board Member Lee Odden as he contributes to the panel The Business Value of Social Media.
Monday, August 13th – 15:00
The Business Value of Social Media
This session’s description compares social media to a genie that has been let loose from its bottle. For companies that are learning every wish comes with inherent dangers, this metaphor is remarkably apt.
While social media grants companies the wish to connect with more prospects and customers than ever before, it can seamlessly transform into a fire-breathing dragon that will burn you just as quickly as the competition.
During this session, Odden and his panel will reveal to attendees how to unlock the potential of social media marketing while minimizing its risks. Attendees will learn to harness this channel’s power to achieve business objectives while avoiding the flames of social media missteps.
Joining Odden on this panel:
- Moderator: Matt McGowan, Publisher & Head of U.S., Incisive Media
- Eden Lau, Co-Founder & Managing Director of North Asia, Brandtology
- Scott McBride, Regional Business Director, 360 Digital Influence Asia Pacific, Ogilvy & Mather Asia Pacific
Those not able to attend SES Hong Kong can learn more on the business value of social media marketing each day by visiting Online Marketing Blog.
SES Hong Kong
September 13-14th, 2010
Hyatt Regency Tsimshatsui
18 Hanoi Road, Tsim Sha Tsui
Kowloon, Hong Kong
Register For This Event