In a recent post, Online Marketing Blog equates content and links to the Yin and Yang of any healthy Search Engine Optimization (SEO) program. Post author, TopRank® Online Marketing CEO Lee Odden, states, “Active content creation, promotion and social participation are essential for building a significant and relevant inbound link footprint on the web.”
As such, blog and social media marketing related tactics are no longer simply additional options to consider when fleshing out an online strategy. They are now vital tools required to get the job done.
This June 23rd, Odden will be expounding on the importance of social media and blog marketing as he joins the panel, Why Blogs and Social Media Should Be Part of Every B2B Marketers Toolkit, at the B2B Search Strategy Summit in San Francisco. Joining Odden for this session, moderated by Galen DeYoung, will be Jonah Lopin of HubSpot.
Those in attendance will learn the importance of blogging and social media to yield success, and how these tactics can be used to build:
- Robust link-building programs
- Ongoing real-time search results
- Website legitimacy in the eyes of users and search engines
Odden’s panel will present at 4:20pm PST on Wednesday, June 23rd.
B2B Search Strategy Summit
Wednesday, June 23rd, 2010
InterContinental San Francisco
888 Howard Street
Register For This Summit
Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.