TopRank Speaks: Social Media Marketing World, San Diego #SMMW13

Social Media Marketing World

Lee Odden presents at Social Media Marketing World

On Tuesday April 9th, TopRank Online Marketing CEO Lee Odden will be presenting at the innaugural Social Media Marketing World conference with over 1,000 registered attendees.  On it’s first go, SMMW is already one of the largest social media conferences in the world.

As companies invest more marketing budgets into social media and blogging, many are still struggling to elevate their effectiveness. Social Media Marketing World has brought together some of the top social media thought leaders and brand practitioners in the world to help companies elevate their social media smarts.

Featured speakers include:

  • Guy Kawasaki
  • Mari Smith
  • Chris Brogan
  • Jay Baer
  • Mitch Joel
  • Sally Hogshead
  • Amy Porterfield
  • Dave Kerpen
  • Michael Stelzner
  • John Jantsch
  • Viveka von Rosen
  • Joe Pulizzi
  • Mark Schaefer
  • Marcus Sheridan
  • Ekatarina Walter
  • Michael Brito
  • Lee Odden
Brands sharing their best practices and insights: (Including several TopRank clients)
  • Intel
  • Citrix
  • SAP
  • Sony Electronics
  • Whole Foods
  • Sharpie
  • Cisco
  • Dun & Bradstreet
  • TaylorMade
  • Petco
  • SAS
  • Diners Club
  • Marketo
  • HubSpot
  • ExactTarget
  • Medtronic
  • Four Seasons Hotel & Resorts
  • Dell

For our part, TopRank will be helping attendees understand how to integrate brand blogging efforts with an overall content strategy that can best influence measurable results.

Fans, Friends, Followers, Comments and Page Views are not enough to prove ROI on corporate blogging.  With over 9 years and 1.2 million words of business blogging experience in combination with being a trusted advisor on corporate blogging to numerous Fortune 1000 brands, Lee will present best and worst business blogging practices, plus actionable advice that can be used immediately.

Here’s the full session description:

April 9th (Tuesday)
How to Integrate Blogging With Content Marketing that Inspires Action

Blogs provide an incredible content marketing platform for connecting directly with prospects, the media, customers, investors and the industry at large. During this presentation, Lee Odden (author of Optimize) will reveal a powerful yet simple 3-step process for developing blog content that attracts the right readers, engages them and inspires them to take action. You’ll walk away with ideas to help move readers to subscribe, interact, request more information or become customers.
11:45am – 12:30pm PT – Room A

Social Media Marketing World takes place in beautiful San Diego, California on April 7, 8 and 9, 2013 at the bayfront San Diego Marriott Marquis & Marina. We hope to see you there!

Be sure to find out more about Social Media Marketing World conference and register today.   If you’re already registered, make sure you add “How to Integrate Blogging With Content Marketing that Inspires Action” to your calendar and get there early!

Lee will be giving away copies of “Optimize” to the best livetweets during his presentation. Use the hashtag #blogaction when you tweet the session.

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