Get Social Media Smart: Workshop from DMA & TopRank

DMASocial Media Smarts: Introduction to the Social Web, Tools and Tactics – Dec 1&2, 2009 New York, NY

TopRank® Online Marketing and the DMA are hosting the next workshop on social media marketing offering companies an inside look into building a strategy for their own social media program.

Become Social Media Smart

This intensive, 2 day workshop will help companies better understand the social web and how social media can help increase brand awareness, improve customer relationships and compliment both PR and marketing efforts at growing business.

Internet marketing veteran and recognized social media evangelist Lee Odden will guide workshop attendees through strategy development and specific tactics to help companies understand and execute social media marketing for their organizations. The workshop includes numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking.

Content included in the Social Media Smarts workshop has been featured on Mashable and Online Marketing Blog.

By attending  Social Media Smarts: Introduction to the Social Web, Tools and Tactics, attendees will discover how social media enables companies to create competitive advantages through customer engagement and social interactions with the online marketplace.

Specific social media marketing tactics to be covered include:

  • Blogging and blog marketing (WordPress, Typepad, Blogger)
  • Blogger relations
  • Social networks (Facebook, LinkedIn)
  • Microblogging (Twitter)
  • Social news and bookmarking (Digg, Reddit, StumbleUpon, Delicious)
  • Video sharing (YouTube)
  • Image sharing (Flickr)
  • Podcasting and tools
  • Wikis (Wikipedia)
  • Social media monitoring & online reputation management
  • Social media analytics

Rounding out the workshop is an exercise empowering companies to create the framework for a social media strategy that can be used to start a social media program immediately after the workshop.

“The Social Media Smarts workshop is distinctly different from many other social media training events because it focuses on both strategy and tactics, plus there’s a keen sensitivity to leveraging search engine optimization and increased search engine visibility as well.”
Lee Odden, CEO of TopRank Online Marketing and Social Media Smarts Instructor

Workshop attendees will come away from the workshop with a deeper understanding of both social media strategy and how best to implement social media tactics into a marketing mix.

Don’t take our word for it, read what these internet marketing industry gurus have to say about the Social Media Smarts workshop presenter, Lee Odden:

“Are you kidding? Lee Odden knows more about online tools and strategies than most ever will. But, he also has a great knack for sharing, demystifying, and teaching these seemingly technical topics in ways that allow anyone to make practical use of them.”
John Jantsch, Owner, Duct Tape Marketing

I’ve collaborated with Lee Odden numerous times on conference panels, podcasts, blogs, and industry committees. I’d recommend Lee as a consultant, a speaker, a blogger, and probably five other things I am not thinking of. But I also recommend him as a person, because he won’t let you down. You can count on him to know the right thing, yes, but also to do the right thing and do it the right way–and in the way that is right for you.”
Mike Moran, Distinguished Engineer for OmniFind Search and Text Analytics Product, IBM

“Lee consistently provides tangible insight that is relevant, timely, and actionable. When a collegue asked me to recommend a SEO expert Lee was the on the top of my list.  I refer my staff and peers to his blog and to the PRSA professional development sessions that he presents and they always return energized, excited and ready to take on new ways to improve our communications and social media outreach.”
Barb McDonald, Vice President, Marketing, Public Relations Society of America

“I’ve lost track of Lee’s many talents. He doesn’t need to “think outside of the box,” because he refuses to even acknowledge its existence. Hire him as a consultant or speaker, and you won’t be disappointed.”
Andy Beal, Internet Marketing Consultant,

Event Information:

Social Media Smarts Workshop
DMA Seminar Center
1120 Avenue of the Americas
New York, NY

Dec 1 & 2, 2009
Register and get more information for the 2-day seminar online:
Social Media Smarts Workshop

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