How can marketers break through social media noise?
Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis.
Event Details:
August 22, 2019 Minneapolis-Saint Paul Social Media Breakfast’s Social Media Case Studies event.
Hashtag: #SMBMSP
The Neu Neu Event Center | Formerly 514 Studios
514 North 3rd Street
Minneapolis, Minnesota
8:00 a.m. — 10:00 a.m. Central
Breaking Through Social Media Noise with Long-Form, Influencer-Driven Content
Ashley Zeckman
Competition on social platforms is FIERCE as more and more marketers are struggling to drive results from social media.
And unfortunately, this race to social media success is proving to be a major turn-off for consumers. In fact, the more brands target audiences with paid (and organic) product-based social content, the more annoyed consumers are begging to become. Yet, people on average are spending almost 2 1/2 hours on social media per day. So what gives? How can brands break through?
That’s why TopRank Marketing partnered with LinkedIn Communities to explore the possibility of partnering with B2B influencers to create a program featuring engaging, long-form content on LinkedIn in a mobile-first world. So what was the result? Were audiences engaged? You’ll have to attend to find out! Join Ashley Zeckman as she walks through a methodology for developing a social-first approach with influencers.
Join Online or In-Person
Be sure to follow Ashley at @azeckman, and take advantage of a great opportunity to hear her present.
Registration and conference details are available on the event website.
We’re looking forward to seeing you there!
If you’d like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page.