What is the state of B2B influencer marketing in a landscape that’s seen significant digital transformation during the pandemic?
Learn the very latest on how B2B influencer marketing has thrived as well as the challenges that B2B marketers must overcome in 2022 and beyond, as TopRank Marketing chief executive Lee Odden presents at the MarketingProfs B2B Forum online virtual event.
MarketingProfs B2B Forum Influencer Marketing Lee Odden
Tune in on Thursday, October 14 at 11:50 a.m. Eastern when Lee will present an online presentation entitled “The State of B2B Influencer Marketing.”
What Will You Learn?
The pandemic has accelerated digital transformation for B2B companies, impacting all areas of business. B2B marketers have responded by implementing new go-to-market opportunities that are:
- Digital-first
- Experiential
- Optimized for trust
Influence plays an important role in each of these three areas. And to help you understand how, in this session Lee will highlight new case studies of B2B brands that are leveraging influence in the “new world” of marketing.
Join Lee as he shares insights from B2B companies — including LinkedIn, SAP, and one of the largest telecommunications companies in the world — to help you with your own influence strategy.
At the end of this session, you will be able to:
- Understand the most effective influencer engagement strategies
- Choose the best influencer content marketing tactics, based on actual experience
- Solve several of the most pressing B2B marketing problems by partnering with industry experts
Learn The Latest About Successful B2B Influencer Marketing at #MPB2B Forum
Don’t miss Lee’s #MPB2B Forum online session and register today to learn the latest about successful B2B influencer marketing.
Take advantage of this excellent opportunity to expand your own B2B marketing program by joining Lee for an insightful look at the most recent trends, influencer engagement strategies, and more.
In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.
If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe and Dell to LinkedIn and 3M, please connect with us here.