Marketing Fulfillment Leader Invests in Digital Marketing

Digital marketing’s importance in driving the success of a business cannot be overstated. ┬áIn a previous post, data from a recent eMarketer survey cited Search Engine Optimization (SEO) and paid search as the most effective tactics for generating conversions, according to senior level marketing executives. Being found online quickly, whether via organic or paid search […]

Online Marketing Programs Expand As SEO & Paid Search Boost Conversions

In data cited by Forrester Research, US search marketing spend approached nearly $16 million in 2009. Per the graph below, this number is expected to rise exponentially, nearly doubling in size by 2014: The reason behind this rapidly increasing budget allocation can be summed up succinctly and powerfully: return on investment. In a survey by […]