MarketingProfs is set to hold its big 12th annual B2B Marketing Forum event in San Francisco over the week of November 13 – 16. If you’ll be among the many B2B marketing industry professionals attending, be sure not to miss our sessions featuring TopRank Marketing CEO Lee Odden and senior digital strategy director Ashley Zeckman. […]
Catch TopRank Marketing Speaking On Influencer Collaboration & The Confluence Equation at MarketingProf’s B2B Marketing Forum
November 12, 2018 by
B2B Marketing Gold: eBook Featuring IBM, Cisco, SAP, Salesforce, Silverpop
October 3, 2012 by Leave a Comment
According to a new report from MarketingSherpa, the B2B marketplace is rapidly evolving, and marketers are resistant to adapt to the latest best practices. 68% of B2B marketers haven’t even identified their Marketing-Sales funnel. Resistance to market changes and the failure to identify the customer journey are huge obstacles for improving B2B marketing effectiveness. In […]
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