MarketingProfs is set to hold its big 12th annual B2B Marketing Forum event in San Francisco over the week of November 13 – 16. If you’ll be among the many B2B marketing industry professionals attending, be sure not to miss our sessions featuring TopRank Marketing CEO Lee Odden and senior digital strategy director Ashley Zeckman.…
Catch TopRank Marketing Speaking On Influencer Collaboration & The Confluence Equation at MarketingProf’s B2B Marketing Forum
November 12, 2018 by
B2B Marketing Gold: eBook Featuring IBM, Cisco, SAP, Salesforce, Silverpop
October 3, 2012 by Leave a Comment
According to a new report from MarketingSherpa, the B2B marketplace is rapidly evolving, and marketers are resistant to adapt to the latest best practices. 68% of B2B marketers haven’t even identified their Marketing-Sales funnel. Resistance to market changes and the failure to identify the customer journey are huge obstacles for improving B2B marketing effectiveness. In…
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