B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]
Learn How Always-On Influencer and Content Marketing Drives B2B Success with Lee Odden and Ashley Zeckman at #MPB2B
October 9, 2019 by
From October 16 – 18 TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at MarketingProfs B2B Forum 2019 at Gaylord National Resort just outside Washington, D.C. Lee and Ashley will each be presenting a solo presentation during the event. WHEN TO CATCH LEE AND ASHLEY Thursday, October […]
Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads
September 3, 2019 by
Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]
Boost Your Marketing Fitness and Learn B2B Influencer Marketing with @TopRank Marketing at #CMWorld
August 27, 2019 by
Next week TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2019 takes place September 3 — 6 in Cleveland, Ohio. Lee will be making his ninth journey to Content Marketing World — every one […]
Infographic – How to Build A B2B Influencer Marketing Strategy for 2020
July 30, 2019 by
With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]
Infographic – The CMO’s Guide to B2B Influencer Marketing
July 17, 2019 by
65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]
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