Newsroom

TopRank Marketing News

Contact Us

MENUMENU
  • Services
    • Influencer Marketing
      • B2B Influencer Marketing Pilot
    • Content Marketing
      • Virtual Events
    • Search Marketing
  • Marketing Resources
    • Resources
    • News
    • Newsletter
  • Our Work
    • Industries
  • Blog
  • About Us
    • Meet the Team
    • Careers
  • Contact
You are here: Home / Archives for B2B influencer marketing

Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads

September 3, 2019 by TopRank News Editor

TopRank Marketing and Alcatel-Lucent Enterprise’s IT Vanguard Awards Campaign

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]

Filed Under: Case Study, New @TopRank Tagged With: Alcatel-Lucent Enterprise, B2B influencer marketing, Case Study, Influencer Content

Boost Your Marketing Fitness and Learn B2B Influencer Marketing with @TopRank Marketing at #CMWorld

August 27, 2019 by Lane R. Ellis

CMWorld 2019 Lee Odden & Ashley Zeckman Speaking

Next week TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2019 takes place September 3 — 6 in Cleveland, Ohio. Lee will be making his ninth journey to Content Marketing World — every one […]

Filed Under: New @TopRank, Speaking Tagged With: Ashley Zeckman, B2B influencer marketing, Lee Odden Speaking

Infographic – How to Build A B2B Influencer Marketing Strategy for 2020

July 30, 2019 by TopRank News Editor

Ho to Build a B2B Influencer Marketing Strategy for 2020

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, Influencer Marketing Strategy

Infographic – The CMO’s Guide to B2B Influencer Marketing

July 17, 2019 by TopRank News Editor

B2B CMO Guide to Influencer Marketing

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, CMO guide

« Previous Page
Contact Us
Call TopRank877-872-6628

Let’s Get Social

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Categories

  • Agency News
  • Articles
  • Ask an Expert
  • Careers
  • Case Study
  • Employee Spotlight
  • Events
  • Inside TopRank
  • Marketing Tips
  • Online Marketing News
  • Presentations
  • Press
Our Approach
Optimize Book

Contact Us

10405 6th Ave N, Suite 250
Minneapolis, MN 55441


877-872-6628

Contact Us

Services

  • Influencer Marketing
  • Content Marketing
  • Search Engine Marketing

Follow Us

  • LinkedIn
  • Twitter
  • Youtube
  • Facebook
  • Instagram

Newsletter

Copyright © 2021 · TopRank Marketing