With The Growth Of Personalized Search, Should I Still Care About Rankings?

A more common variation of this question would be, ‘do rankings still matter?’ The answer to this would be, of course they still do.  Traditional search rankings are simply no longer the be-all, end-all of a successful Search Engine Optimization (SEO) program. Ten years ago, search rankings consisted of ten basic website links that were […]

B2B Technology Firms Renew Online Marketing Programs

B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces.  Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]