According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for […]
Lee Odden Shares How to Break Free of Boring B2B with Interactive Influencer Content at #B2BMX
How can smart marketers break free of boring B2B? Join TopRank® Marketing chief executive and co-founder Lee Odden as he explores how to utilize content co-created with industry experts delivered as interactive experiences, as he presents during the B2B Marketing Exchange 2019 conference on Tuesday, February 26, 2019 11:25 a.m. Mountain in Scottsdale, Arizona. B2B […]