Blogs are great for promoting key messages and distributing information about a brand, company or organizations. Starting a blog can be a valuable tool to help businesses sell their products while making better connections with customers, but it’s not as simple as slapping up some content. Creating a blog that is seen, shared and respected…
TopRank in Los Angeles – Blogging & Social Media at BlogWorld LA
October 25, 2011 by
Where do you go when you’re throwing around the idea of purchasing a new product for yourself or making a business investment in a solution? It’s safe to assume that the majority of people would say that is a no brainer. You go online! A recent study shows that over 44% of B2B marketers are…
Software & Tech Firms Launch Search Marketing Programs
December 16, 2010 by
By design, software and technology companies exist to solve long-held problems in new and innovative ways. And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same. In much the same way, no two successful search…
Should My Blog Be Part Of My Domain or Stand Alone?
November 30, 2010 by
As with most questions, the one at the title of this post has the potential to be fairly loaded. In an ideal world, your blog will exist on your domain – benefiting from all the authority that you’ve worked to build up on your website – and lending the authority that you will work to…
B2B Technology Firms Renew Online Marketing Programs
October 21, 2010 by
B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces. Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized…
Corporate Blogging At Minnesota Blogger Conference
September 9, 2010 by Leave a Comment
If you work in the corporate world, you’re likely already involved in blogging and seeing the power it has on your digital marketing efforts. According to a TopRank blogging and SEO survey, 95% of respondents indicated that they do incorporate blogs as part of their search engine optimization efforts. And while a majority see benefits…
Blog Marketing & CEO Skydiving At Open Ca.mp Dallas
August 19, 2010 by
Whether you work in B2B or B2C, your prospects and customers are turning to online channels to learn more about you and your industry. At last count, 346 million of them were turning to blogs. Business blogging represents an unprecedented way to connect with prospects and customers more powerfully than ever. What could be cooler…
B2B Search Strategy Summit: Add Social Media Marketing To Your Toolkit
June 15, 2010 by Leave a Comment
In a recent post, Online Marketing Blog equates content and links to the Yin and Yang of any healthy Search Engine Optimization (SEO) program. Post author, TopRank® Online Marketing CEO Lee Odden, states, “Active content creation, promotion and social participation are essential for building a significant and relevant inbound link footprint on the web.” As…
Three B2B SEO Programs Renew With TopRank
May 13, 2010 by Leave a Comment
Crucial for the success of any business is its ability to generate qualified prospect inquiries. For B2B companies, oftentimes targeting a select audience and working within longer sales cycles, each and every lead generated can be crucial. Of course, lead generation must begin with a strategy designed to generate qualified traffic. For the three B2B…
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