In a recent post to Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes, “Focusing content creation efforts solely to serve Search Engine Optimization (SEO) purposes can be limiting. If the only purpose for creating content is for search engine visibility, the publishing web site may improve search traffic but disappoint when it comes […]
B2B Branding Helps TopRank Clients Achieve Business Goals
Examples of strong branding, whether it’s the ‘Uncola’ or the ‘Freshmaker’, light fires in the minds of consumers that are rarely extinguished. Can the same branding principles used by B2C companies, including personification of a company and persistence of messaging, help B2B businesses achieve their marketing goals? Below, learn how B2B branding is helping three […]
Social Media Measurement Program Launches For B2B Software Provider
As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement. In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.” For B2B marketing […]
Online Marketing Programs Expand As SEO & Paid Search Boost Conversions
In data cited by Forrester Research, US search marketing spend approached nearly $16 million in 2009. Per the graph below, this number is expected to rise exponentially, nearly doubling in size by 2014: The reason behind this rapidly increasing budget allocation can be summed up succinctly and powerfully: return on investment. In a survey by […]
Blog Marketing Integrated Into SEO Program For Software Solution Provider
This week, Microsoft released the B2B social media whitepaper ‘Learn and Earn: A B2B Social Media Whitepaper from Microsoft Advertising.’ In this piece, author Mel Carson recounts the lessons learned and successes achieved from Microsoft’s foray into social media and blogging. Many of the lessons learned by Microsoft in regards to blogging, such as establishing […]
How Can I Get Bloggers Buzzing About My Business?
According to last year’s State of the Blogosphere report by Technorati, approximately 346 million people worldwide read blogs. According to the same report, more than four in five bloggers post product or brand reviews and blog about brands they love or hate. In other words – bloggers have influence about brands and they aren’t afraid […]
Online Marketing Blog by TopRank #4 in Junta42 List
Ranks Online Marketing Blog by TopRank #4 Since being founded by Joe Pulizzi in mid-2007, Junta42 has existed as a premier destination helping marketers and publishers better understand content marketing. Pulizzi himself posts on the subject of content marketing consistently, via his blog, The Content Marketing Revolution. In a listing of the top 42 content […]
Blog Marketing Tactics Case Study
Many companies launch corporate blogs taking into account only what the blog should do for them, rather than what they should do for their blog. This can lead to blog posts being published sporadically, without the support of a consistent messaging strategy or editorial calendar. Ultimately, this makes it extremely difficult for the blog to […]
SES San Jose: TopRank Presents on SEO & Social Media Strategy
Each August, the heart of Silicon Valley beats a little faster as it becomes infused with the latest insight from the search marketing industry. This year is no different as Search Engine Strategies (SES) hosts SES San Jose, the leading education and networking event for in-house and agency Internet marketers on August 10th-14th. This year, […]
PR News Webinar: TopRank on Small Business Internet Marketing
PR News Online Webinar Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics June 10, 2009 Your Desk or Conference Room What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness. Cost effective marketing tactics, including email marketing and press release distribution, can […]