With Penny’s Guidance & Expert Insights, Prophix’s Interactive Influencer Content Campaign Drives 642% Increase in Engagement

From marketing to healthcare to finance, artificial intelligence (AI) and machine learning (ML) are infiltrating every industry, helping businesses automate the mundane to drive efficiency and predict outcomes that lead to better business decisions. When it comes to the Office of Finance, Prophix—a leading provider of corporate performance management (CPM) software solutions—believes finance leaders have…

Small Conversion Rate & Search Optimization Tweaks Yield Big Results for This Niche Business

Large enterprise or small business, established industry or niche market: Regardless of where your organization falls in the marketplace, if you’re engaging in digital marketing you want it all—from more search visibility and traffic to better qualified leads and higher conversions. These days, many marketers are focusing on short-term campaigns to spike awareness and engagement,…

How DivvyHQ & TopRank Marketing’s Original Research Partnership Delivered Unique Insights, Drove 160% Increase In Downloads

The competition for share of voice and audience attention has never been fiercer—and content marketers at all experience levels are looking for guidance and insight to effectively craft their content marketing strategy, allocate resources, and boost content ROI. Our friends at DivvyHQ, a content creation, workflow, and experience platform, wanted to help. So, in 2017…

TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark

Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social…

How PPC Budget and Performance Optimization Increased Leads for a Top Medical Center by 72.5%

Current Situation: Wake Forest Baptist Medical Center is a nationally recognized academic medical center with multiple locations near Winston-Salem, N.C., operating as an integrated enterprise including educational and research facilities, hospitals, clinics, diagnostic centers, and other primary and specialty care facilities serving 24 counties in northwest North Carolina and southwest Virginia. It has been ranked…

Case Study: Email Campaigns, Influencer Outreach and Social Amplification Increased Sales, Transactions and Visits

Current Situation: Family owned and operated for over 86 years, Leaflet Missal is a Catholic book and gift store located in St. Paul, Minnesota. Along with its brick and mortar location, Leaflet Missal has a premier eCommerce destination website for Catholic gifts, including books, jewelry, gifts, statues and more. Leaflet Missal’s standing content marketing strategy…

Optimize & Simplify: Get Back to Basics for Optimal Conversions and Lead Generation

Sometimes, online marketing campaigns are dazzling, magnificent in scope and incredibly complicated. Thankfully, there are also great gains to be made by getting back to basics and ensuring best practices are followed across your site and web presence. A company website is a living, breathing representation of the brand on the web. Over a site’s…

Case Study: Social Media Marketing

Many companies, large and small, are struggling to discover the best way to begin social media marketing efforts. This case study features a small business social media marketing effort with TopRank Online Marketing and online games site, Smartkit. Situation: Smart-kit.com is a website dedicated to providing readers with intriguing content, puzzles and games that engage…

Case Study: SEO for J&O Fabrics

To help existing and potential customers learn about the types of services TopRank Online Marketing offers and the impact we can have on your bottom line business growth, TopRank is featuring selected case studies of client digitial marketing programs. TopRank services include: SEO, Social Media Marketing, Digital Public Relations, Email Marketing and Blog Consulting. Not…