Less Transaction, More Interaction: Integrated Content Marketing Approach Boosts Engagement by 116% for SAP App Center

Modern buyers are increasingly self-directed in their search for information, answers, and solutions. They use search engines, social media, and their peers to inform the decision-making process. As marketers, it’s our job to provide relevant content that resonates, educates and engages, wherever the buyers’ quest takes them. This imperative brought SAP App Center to TopRank […]

Case Study: Blogging Helps Small Business Boost Search Traffic 109%

Current Situation: Ray N. Welter Heating Company is a small business based in Minneapolis that specializes in central air conditioning and heating system repair.  The company has spent more than 100 years building a loyal customer base that will turn to them at the first sign of trouble. But therein lies the rub.  With the […]