Digital Publishing & Advertising Conference: TopRank Provides Digital Asset Optimization Tips

On October 28th, TopRank Sr Account Manager Jolina Pettice will join a panel which aims to help digital publishers and advertisers better optimize and promote digital assets. The panel, as part of the  Digital Publishing & Advertising Conference II, is entitled: Publisher Track: SEO: Is Finding Your Inner DAO the Answer? Digital Asset Optimization ensures […]

OMMA Global NYC: TopRank on Digital Asset Optimization

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers. Online publishers are in a prime position to take advantage of advanced […]

DMNews: Digital Asset Optimization and Evolved SEO

TopRank’s CEO, Lee Odden, was asked to contribute an article on next generation search engine optimization which was published June 3rd in the SearchBuzz column. Companies need to consider all digital assets in their online marketing programs in order to remain competitive and to take advantage of new search channels. “One of the few things […]

PROFIT Magazine – Digital Asset Optimization

TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization. Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines. “People now expect to see formats […]

Target Marketing Magazine – Competitive SEO on a Budget

Promote Content, socialize online and unify with univeral search Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt. TopRank CEO, Lee Odden, was tapped by Target Marketing Magazine to write […]