What You Need To Know About Facebook’s Reduction Of Promotional Posts

Facebook has announced that starting in January 2015, they will be reducing promotional page posts from brands in the news feed. This change will affect all Facebook pages. Surveying hundreds of thousands of users, Facebook found that one of the biggest complaints users have is that they see too many posts from brands that are overly […]

Upcoming Webinar: Social Media 2013: What Site Are Most Important to Marketers This Year

Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go.  Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers. No matter where you are on the social […]

Online Marketing News You Can Use May 10, 2011

Great presentation and statistics on social media: Subscribers, Fans & Followers study from ExactTarget. Microsoft to Acquire Skype for $8.5 Billion IN CASH. Yes, you read that correctly. Just last week we posted about Google and Facebook in talks with the Internet Communications company. Skype will support Microsoft devices like Xbox and Kinect, Windows Phone and […]

Online Marketing News You Can Use May 9, 2011

Quick introduction presentation on Content Ma rketing Optimization: Incorporating Social SEO with Content Marketing. Google offers more guidance on building high-quality sites. Feeling the effects of Panda? It might not be Panda that’s causing problems for your website’s visibility on Google. They’ve rolled out numerous updates recently and the big focus on quality is something […]

Online Marketing News You Can Use May 6, 2011

Excellent content checklist incorporating SEO and Social Media promotion from Content Marketing Institute. (pdf) Facebook to Buy Skype? Now that would be BIG. Two reliable sources say Facebook CEO Mark Zuckerberg is talking to Skype about either buying the company or forming a joint venture, according to Reuters. Via Mashable. According to Reuters, Google is […]

Online Marketing News You Can Use May 5, 2011

From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable. Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of QR codes when placed on a product, in magazines, on a coupon or newspaper ad. Via eMarketer. Measuring influence in the […]

Online Marketing News You Can Use April 28, 2011

The Mobile Movement: Understanding Smartphone Consumers – New Study by Google and Ipsos OTX. Yahoo Sells Delicious To YouTube Founders Chad Hurley and Steve Chen via a “new Internet company, AVOS.” Via TechCrunch. Facebook investors to offload $1 billion valuing it at $70 BILLION. Sellers have lowered their price after previously trying to offload shares […]

How Can I Protect My Brand’s Online Reputation?

Online reputation management is equally important for businesses, highly visible executives and even team members.  As business becomes increasingly digital, online brand reputation quickly becomes a real world reputation. It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process.  In other […]

Real Time SEO: Three Types Of Content To Take Advantage

Following the birth of real time search, the proclivity of search engines to prioritize rankings based on new, newsworthy and social content, is real time Search Engine Optimization (SEO). So what type of content can businesses develop to take advantage of real time search?  Below, find three types of content TopRank® Online Marketing helps develop […]