How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs? To help you answer these questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden, who will explore why it’s more important than ever […]
How To Optimize ABM With Influencer Marketing at #B2BMX With @LeeOdden
According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for […]
Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event
How can marketers break through social media noise? Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis. Event Details: August 22, 2019 Minneapolis-Saint Paul Social Media […]
Can Collaborating with Influencers Help You Save the Day & Change the World? Ashley Zeckman Shows How at #DSMPLS
Can collaborating with influencers help you save the day and change the world? Stranger things have happened, as TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman will explain and explore in a new presentation on Wednesday, August 14 during the Digital Summit Minneapolis event. EVENT DETAILS: Digital Summit Minneapolis August 14 – 15, 2019 […]
Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content
The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, there’s a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […]
The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast
TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. We’ve gathered some of the highlights from Lee and Kenneth’s fascinating and insightful conversation here, to help you learn more about […]
How To Jumpstart a B2B Influencer Marketing Program – Free Webinar
How do you develop a best-answer B2B influencer marketing program? Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020. Next up will be Lee’s July 17 Content Marketing Institute webinar: Live Webinar: How to Jumpstart a […]
Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond
While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]
How to Get Started with B2B Influencer Marketing – Free Webinar
How do you develop a B2B influencer marketing program, and what are some of the latest influencer marketing trends for 2019 and beyond? TopRank Marketing chief executive Lee Odden recently sat down with Rival IQ co-founder Seth Bridges for a new Data-Driven Marketers Webinar Series episode, to go over and explore some of the keys […]
Long-Form Influencer Videos & Strategic Promotion Bring Benchmark-Beating Engagement, Conversion, and Lead Capture for Prophix
It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]