Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost. For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming […]
Content Marketing Vs. Traditional Advertising – Marketo Infographic
As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report. Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. […]