What are some of the top executive and employee influence insights that B2B marketers can utilize to craft more authentic, trusted and meaningful experiences as we make our way to 2023? In the following infographic, we share 15+ key take-aways and statistics from our all-new 2022 B2B Influencer Marketing Report, which our CEO and co-founder […]
Infographic: 19 Surprising B2B Influencer Marketing Insights
How can B2B marketers learn more about the benefits and power of influence? HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.) In the following infographic, we share 19 helpful insights and statistics taken from […]
Infographic: Turn Your B2B Podcast Promotions Up To 11 With These 10 Tips
As more B2B marketers discover the value of podcasts, how can you best promote yours on social media? In the following infographic, we share helpful podcast tips for each platform, plus influencer and cross-promotion tactics to make your B2B podcast a standout success. The booming market is expected to see ad spending of more than […]
Infographic: Don’t Sabotage Your B2B Influencer Marketing Success
Have you succumb to any of these 5 all-to-common approaches to B2B influencer marketing that end up sabotaging your strategy? Waiting to Recruit Believing the Hype Content Mismatch Transaction = Little Action Failure to Communicate In the following infographic our CEO Lee Odden shares best practices to overcome each and achieve greater levels of expertise, […]
Infographic: SEO In 2021 — 12 Influencers Share Their Best Tips For The Road Ahead
B2B marketers increasingly look to the power of search engine optimization (SEO) for building brand success. Today’s search marketing landscape is one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals. To help you hit the ground running, […]
Content Marketing Strategy Infographic #CMWorld
Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost. For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming […]
Content Marketing Vs. Traditional Advertising – Marketo Infographic
As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report. Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. […]