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10 Tips To Build Trust With B2B Influencers & Buyers

July 31, 2020 by

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]

Filed Under: B2B Marketing, Influencer Marketing, New @TopRank Tagged With: , , , ,

The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast

July 25, 2019 by

TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. We’ve gathered some of the highlights from Lee and Kenneth’s fascinating and insightful conversation here, to help you learn more about […]

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SEO & Social Media for PR: DishyMix Interview with Lee Odden

July 21, 2011 by

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I […]

Filed Under: Interviews, New @TopRank, Press, Search Marketing, Social Media, Speaking Tagged With: , , , , ,

Beginner’s Guide: 3 Steps to SEO for Public Relations

August 16, 2010 by Leave a Comment

SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank  Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the […]

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Video: Intersection of Search, Social Media and PR

November 25, 2009 by Leave a Comment

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview: The audio on […]

Filed Under: Interviews, New @TopRank, Press, TopRank News, Videos Tagged With: , , , , , ,

Video: SEO and Social Media Boost ROI

November 24, 2009 by Leave a Comment

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace. Mike McDonald of WebProNews and his trusty videographer […]

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TopRank on Real-Time Marketing – Video

August 24, 2009 by Leave a Comment

Where does real-time marketing fit within an online advertising and social media marketing mix? Below is a video interview with Mike McDonald of WebProNews at Search Engine Strategies San Jose that starts to answer that question. The interview took place just before TopRank CEO Lee Odden moderated a ClickZ panel focusing on the same topic […]

Filed Under: Interviews, New @TopRank, TopRank News Tagged With: , , , ,

Website Magazine Interviews TopRank CEO on Blog Marketing

August 18, 2008 by Leave a Comment

Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose: TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed […]

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TopRank CEO Lee Odden Interviewed on The Foush

June 3, 2008 by Leave a Comment

In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter. The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the […]

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Avangate Interviews Lee Odden @ SES London

April 1, 2008 by Leave a Comment

TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization. Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online? Lee: […]

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