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SEO & Social Media for PR: DishyMix Interview with Lee Odden

July 21, 2011 by

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I […]

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Beginner’s Guide: 3 Steps to SEO for Public Relations

August 16, 2010 by Leave a Comment

SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank  Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the […]

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Video: Intersection of Search, Social Media and PR

November 25, 2009 by Leave a Comment

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview: The audio on […]

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Video: SEO and Social Media Boost ROI

November 24, 2009 by Leave a Comment

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace. Mike McDonald of WebProNews and his trusty videographer […]

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TopRank on Real-Time Marketing – Video

August 24, 2009 by Leave a Comment

Where does real-time marketing fit within an online advertising and social media marketing mix? Below is a video interview with Mike McDonald of WebProNews at Search Engine Strategies San Jose that starts to answer that question. The interview took place just before TopRank CEO Lee Odden moderated a ClickZ panel focusing on the same topic […]

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Website Magazine Interviews TopRank CEO on Blog Marketing

August 18, 2008 by Leave a Comment

Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose: TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed […]

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TopRank CEO Lee Odden Interviewed on The Foush

June 3, 2008 by Leave a Comment

In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter. The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the […]

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Avangate Interviews Lee Odden @ SES London

April 1, 2008 by Leave a Comment

TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization. Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online? Lee: […]

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TopRank CEO TV Interview KSTP: Starbucks and Online Reputation Management

February 26, 2008 by Leave a Comment

The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. […]

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TopRank CEO Interviewed at SES London

February 22, 2008 by Leave a Comment

At the Search Engine Strategies conference in London February 21st, TopRank’s CEO Lee Odden was interviewed by Greg Jarboe on blog and news SEO for Incisive Media, parent of the SES London conference. “Odden discusses his panel on blog search engine optimization (seo) and online reputation management as well as his panel on news search […]

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