TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. We’ve gathered some of the highlights from Lee and Kenneth’s fascinating and insightful conversation here, to help you learn more about […]
The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast
July 25, 2019 by
SEO & Social Media for PR: DishyMix Interview with Lee Odden
July 21, 2011 by
Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I […]
Beginner’s Guide: 3 Steps to SEO for Public Relations
August 16, 2010 by Leave a Comment
SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the […]
Website Magazine Interviews TopRank CEO on Blog Marketing
August 18, 2008 by Leave a Comment
Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose: TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed […]
Avangate Interviews Lee Odden @ SES London
April 1, 2008 by Leave a Comment
TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization. Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online? Lee: […]
TopRank CEO TV Interview KSTP: Starbucks and Online Reputation Management
February 26, 2008 by Leave a Comment
The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. […]
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