What does a successful B2B account director look like, and what qualities do they possess that help global brands craft award-winning content? Our own Claire Luinstra has recently been promoted to account director at TopRank Marketing, and we caught up with her to get an inside look at what she’s looking forward to, advice for […]
10 Tips To Build Trust With B2B Influencers & Buyers
How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]
The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast
TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. We’ve gathered some of the highlights from Lee and Kenneth’s fascinating and insightful conversation here, to help you learn more about […]
SEO & Social Media for PR: DishyMix Interview with Lee Odden
Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I […]
Beginner’s Guide: 3 Steps to SEO for Public Relations
SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the […]
Video: Intersection of Search, Social Media and PR
At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview: The audio on […]
Video: SEO and Social Media Boost ROI
At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace. Mike McDonald of WebProNews and his trusty videographer […]
TopRank on Real-Time Marketing – Video
Where does real-time marketing fit within an online advertising and social media marketing mix? Below is a video interview with Mike McDonald of WebProNews at Search Engine Strategies San Jose that starts to answer that question. The interview took place just before TopRank CEO Lee Odden moderated a ClickZ panel focusing on the same topic […]
Website Magazine Interviews TopRank CEO on Blog Marketing
Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose: TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed […]
TopRank CEO Lee Odden Interviewed on The Foush
In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter. The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the […]