TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization. Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online? Lee: […]
TopRank CEO TV Interview KSTP: Starbucks and Online Reputation Management
The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. […]
TopRank CEO Interviewed at SES London
At the Search Engine Strategies conference in London February 21st, TopRank’s CEO Lee Odden was interviewed by Greg Jarboe on blog and news SEO for Incisive Media, parent of the SES London conference. “Odden discusses his panel on blog search engine optimization (seo) and online reputation management as well as his panel on news search […]
On The Record Online Interview with Lee Odden at PRSA International
On October 20th, 2007 Eric Schwartzman of On the Record Online interviewed TopRank CEO Lee Odden about Search Engine Optimization and Public Relations at the PRSA International Conference in Philadelphia, PA. Show Notes: 3:16 – Odden gives examples of the benefits of SEO. 4:07 – Odden on the role of SEO in a media relations. […]