[Note from the editor: Please welcome this guest post from Jolina Pettice, Director of Client Accounts at TopRank Online Marketing.] After many years in the agency world, I can tell you that the relationship between company and agency is not unlike any other personal or business relationship. If it’s rewarding, mutually beneficial and dare I […]
Jolina Pettice of TopRank Online Marketing Joins MnSearch Board of Directors
TopRank Online Marketing is proud to announce that Director of Client Accounts, Jolina Pettice (@jolinapettice) has been named to the Board of Directors for search marketing association, MnSearch. Jolina assumed her position as Membership Director in July of 2012 Jolina has been with TopRank for over 7 years and has extensive experience managing search and social media […]
SES Chicago: TopRank Marketing on SEO Through Blogs and Feeds Turning PR Efforts Into Results
SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more. TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of […]
MediaPost Search Insider: TopRank on Enterprise SEO
What’s the difference between large scale SEO projects and those implemented for small medium businesses? Plenty. The mechanics of an enterprise search engine optimization program are different when dealing with large amounts of content with different content sources and content management systems. But factor in the organizational complexities of approval processes, stakeholders and communications with […]
Chief Marketer: TopRank Making Large Scale SEO Work
TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden contributed a recently published article to Penton Media’s Chief Marketer, “The Trick to Making Large Scale SEO Work”. Here is an exceprt: “Successful enterprise SEO projects require a unique combination of mechanical SEO expertise as well as large company political savvy. Making significant progress in […]