One word: Optimization. Right, I know, everyone is talking about optimization, but we’re talking about not just optimizing for search engines, but optimizing for customers. What is optimization? optimize (verb): to make as perfect, effective, or functional as possible (Merriam-Webster) Optimizing your online content, whether it’s your webpage, a blog post, social message, online profile, […]
SEO Tip: Prime Keyword Real Estate for Web Pages
After engaging with a SEO consulting agency like TopRank, it’s important to retain the value of the optimization work performed. Often times there are many different contributors to the content of a web site and its technical maintenance. Without oversight, keyword optimization efforts can easily be overwritten. Once overwritten, keyword rankings can decline. To avoid […]