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You are here: Home / Archives for lee odden

7 Ways Influence Optimization Boosts the Findability and Credibility of B2B Content

July 22, 2021 by Lane R. Ellis

Lee Odden at Content Marketing Conference 2021

For business marketers, boosting the findability and credibility of B2B content for digital first customers is more important than ever. But how? Lucky for all B2B marketers, our CEO Lee Odden and the team at TopRank® Marketing have been working on solving this important marketing problem for many of the top B2B brands in the […]

Filed Under: Influencer Marketing, New @TopRank Tagged With: content marketing conference, influencer marketing, lee odden, presentation, SEO

10 Inspiring Tips For Breaking Free of Boring B2B Marketing

September 18, 2020 by Lane R. Ellis

BFB2B Deck Cover

Research from HubSpot shows that 65% of buyers don’t trust advertisements and 55% don’t trust the companies they buy from. Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format. […]

Filed Under: B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, b2b marketing, lee odden

10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals

April 20, 2020 by Lane R. Ellis

Lee Odden and Eric Schwartzman

With 47 percent of B2B companies planning to spend more money on influencer marketing in 2020 (Spiceworks), combined with its growing strength during times of crisis. Now is the time to implement a B2B influencer marketing plan, and here are the 10 top take-aways you need to know. Our CEO Lee Odden sat down with […]

Filed Under: New @TopRank, Speaking Tagged With: B2B influencer marketing, b2b marketing, lee odden, Webinar

How To Optimize ABM With Influencer Marketing at #B2BMX With @LeeOdden

February 17, 2020 by Lane R. Ellis

Lee Odden Speaking Image at B2BMX

According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for […]

Filed Under: New @TopRank, Speaking Tagged With: ABM, B2BMX, influencer marketing, lee odden

5 Ways B2B Influencer Content Drives Marketing Success

February 12, 2020 by Lane R. Ellis

Lee Odden Speaking

B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]

Filed Under: B2B Marketing, Content Marketing, Influencer Marketing, New @TopRank Tagged With: B2B content marketing, B2B influencer marketing, content marketing, lee odden

How to Use Interactive Influencer Marketing and VR To Bypass Boring B2B

March 12, 2019 by Lane R. Ellis

Lee Odden Demand Gen Report Interview Image

If you want to learn how interactive influencer marketing, virtual reality, and augmented reality can help B2B marking go from boring to bold, then be sure to check out the recent discussion between TopRank Marketing CEO Lee Odden and Demand Gen Report editors Brian Anderson and Klaudia Tirico: Brian Anderson: Are you seeing that more […]

Filed Under: Interviews, Press, TopRank News Tagged With: b2b marketing, interactive influencer marketing, lee odden, virtual reality

Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council

September 25, 2018 by Lane R. Ellis

Digital Marketing Institute’s Global Industry Advisory Council Image

TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in […]

Filed Under: Employee Spotlight, New @TopRank, Online Marketing News Tagged With: industry appointment, lee odden

Influencer Marketing Evolution – The #CMWorld Twitter Chat With Lee Odden

March 15, 2018 by Lane R. Ellis

TopRank® Marketing chief executive and co-founder Lee Odden conducted a live Twitter chat ahead of his September speaking event at Content Marketing World, exploring the evolution of influencer marketing. Lee will be speaking multiple times during Content Marketing World over the week of September 4 – 7 at the Huntington Convention Center in Cleveland, and […]

Filed Under: Content Marketing, New @TopRank, Speaking Tagged With: Content Marketing World, influencer marketing, lee odden

B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC

September 25, 2017 by TopRank News Editor

Lee Odden Keynote Speaker

According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed […]

Filed Under: Speaking Tagged With: influencer marketing, influencer marketing days, lee odden, Speaking

TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17

April 10, 2017 by Ashley Zeckman

The truth is, influencer marketing is still baffling for many digital marketers. Many questions still circulate around the best strategy for implementation and execution. With more and more brands incorporating influencer marketing programs into their overall marketing strategy, the need to stand out among the competition is growing, and fast. In the recent influencer marketing […]

Filed Under: Presentations, Speaking Tagged With: content marketing conference, lee odden

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