Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council

TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in…

Influencer Marketing Evolution – The #CMWorld Twitter Chat With Lee Odden

TopRank® Marketing chief executive and co-founder Lee Odden conducted a live Twitter chat ahead of his September speaking event at Content Marketing World, exploring the evolution of influencer marketing. Lee will be speaking multiple times during Content Marketing World over the week of September 4 – 7 at the Huntington Convention Center in Cleveland, and…

B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC

According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed…

TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17

The truth is, influencer marketing is still baffling for many digital marketers. Many questions still circulate around the best strategy for implementation and execution. With more and more brands incorporating influencer marketing programs into their overall marketing strategy, the need to stand out among the competition is growing, and fast. In the recent influencer marketing…

Top Takeaways From Social Media Marketing World 2017 #SMMW17

Each year Social Media Examiner hosts Social Media Marketing World which is one of the largest marketing conferences in the United States. This event which hosts over 3,000 attendees provides a great opportunity to learn,  network and interact with some of the world’s top social media marketing experts. This year TopRank Marketing participated in this…

Join Lee Odden for Two Stellar Presentations at September’s Content Marketing World in Cleveland

After only a week back on Minneapolis soil, TopRank Marketing CEO Lee Odden will be setting off for the biggest content marketing conference on the globe; Content Marketing World. This year, Lee will be presenting not once, but twice at the 2016 Content Marketing World conference. Over the past few years, Content Marketing World has…

Lee Odden Presents on B2B Influencer Marketing at Uberflip Experience Toronto

TopRank Marketing CEO and digital marketing conference globetrotter Lee Odden will soon be touching down in Toronto, Canada to take part in The Uberflip Experience 2016 content marketing event Aug. 24-25, 2016. Lee was selected as one of only a few speakers to kick off Uberflip’s exciting new conference. What is The Uberflip Experience 2016?…

Lee Odden to Tackle How to Identify, Qualify & Recruit Effective Influencers at #SMMW16

TopRank Marketing CEO Lee Odden has been a longtime proponent of incorporating influencers into content marketing as part of an integrated digital marketing strategy. Not only is he often cited as a top digital marketing expert himself, but our agency TopRank Marketing provides successful influencer content marketing solutions for some of today’s top B2B and…

Upcoming Content Marketing Webinars With TopRank Marketing’s Lee Odden

After a whirlwind—and worldwide—February of travel and in-person speaking engagements, TopRank Marketing CEO Lee Odden is staying grounded for a little while. However, he’ll still be making the rounds on the web by participating in three upcoming webinar sessions with Workfront, BuzzSumo and Uberflip. The best part? All the webinars are free to attend. And,…

TopRank Marketing CEO Lee Odden to Share Influencer Marketing Expertise at London Conference

TopRank Marketing CEO Lee Odden has been quite the globetrotter this month. After hitting Amsterdam and Arizona for some amazing digital marketing events, he’s off to London for B2B Marketing’s B2B InTech event on Feb. 25. What is B2B InTech? B2B InTech is a one-day tech marketing event that aims to provide insights on the…