With 47 percent of B2B companies planning to spend more money on influencer marketing in 2020 (Spiceworks), combined with its growing strength during times of crisis. Now is the time to implement a B2B influencer marketing plan, and here are the 10 top take-aways you need to know. Our CEO Lee Odden sat down with […]
How To Optimize ABM With Influencer Marketing at #B2BMX With @LeeOdden
February 17, 2020 by
According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for […]
5 Ways B2B Influencer Content Drives Marketing Success
February 12, 2020 by
B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]
How to Use Interactive Influencer Marketing and VR To Bypass Boring B2B
March 12, 2019 by
If you want to learn how interactive influencer marketing, virtual reality, and augmented reality can help B2B marking go from boring to bold, then be sure to check out the recent discussion between TopRank Marketing CEO Lee Odden and Demand Gen Report editors Brian Anderson and Klaudia Tirico: Brian Anderson: Are you seeing that more […]
Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council
September 25, 2018 by
TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in […]
Influencer Marketing Evolution – The #CMWorld Twitter Chat With Lee Odden
March 15, 2018 by
TopRank® Marketing chief executive and co-founder Lee Odden conducted a live Twitter chat ahead of his September speaking event at Content Marketing World, exploring the evolution of influencer marketing. Lee will be speaking multiple times during Content Marketing World over the week of September 4 – 7 at the Huntington Convention Center in Cleveland, and […]
B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC
September 25, 2017 by
According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed […]
TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17
April 10, 2017 by
The truth is, influencer marketing is still baffling for many digital marketers. Many questions still circulate around the best strategy for implementation and execution. With more and more brands incorporating influencer marketing programs into their overall marketing strategy, the need to stand out among the competition is growing, and fast. In the recent influencer marketing […]
Top Takeaways From Social Media Marketing World 2017 #SMMW17
March 31, 2017 by
Each year Social Media Examiner hosts Social Media Marketing World which is one of the largest marketing conferences in the United States. This event which hosts over 3,000 attendees provides a great opportunity to learn, network and interact with some of the world’s top social media marketing experts. This year TopRank Marketing participated in this […]
Join Lee Odden for Two Stellar Presentations at September’s Content Marketing World in Cleveland
September 1, 2016 by
After only a week back on Minneapolis soil, TopRank Marketing CEO Lee Odden will be setting off for the biggest content marketing conference on the globe; Content Marketing World. This year, Lee will be presenting not once, but twice at the 2016 Content Marketing World conference. Over the past few years, Content Marketing World has […]
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