Thought Leadership: How to Achieve the Holy Grail of Content Marketing

Many successful business marketers view thought leadership as the Holy Grail of content marketing. Buyers today seek out people and brands they view as experts as they skillfully tune out other interruptive and less credible marketing messages. In fact, 92% of B2B buyers report that they are happy to engage with a known industry thought…

Upcoming Webinar: Social Media 2013: What Site Are Most Important to Marketers This Year

Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go.  Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers. No matter where you are on the social…

How Can I Use LinkedIn to Engage My Target Audience?

LinkedIn has long been the social media tool of choice by many professionals.  In the past it was used mostly as a contact database of everyone you have interacted with on a business level.  Recently LinkedIn has added some additional features that make it easier for marketers to reach their target audience. What are some…

Online Marketing News You Can Use May 9, 2011

Quick introduction presentation on Content Marketing Optimization: Incorporating Social SEO with Content Marketing. Google offers more guidance on building high-quality sites. Feeling the effects of Panda? It might not be Panda that’s causing problems for your website’s visibility on Google. They’ve rolled out numerous updates recently and the big focus on quality is something website…

Online Marketing News You Can Use April 29, 2011

Amazing video showing data visualization. The same technology is what makes Google Analytics Motion Charts work. Your Guide To The Royal Wedding 2011, Social Media Style. The last time Britain had a big Royal Wedding, one didn’t tweet about it, Facebook about it, Flickr about it and certainly didn’t air it on YouTube. One couldn’t.…