As traditional and online public relations merge to become one all-encompassing PR landscape, the companies that dare to blaze new trails through this wilderness will have the most success. One such company is NewsUSA, a 20-year veteran in the media placement industry. In 2009, NewsUSA worked to reinvent itself as a thought leading social syndication […]
Social Media Marketing & Twitter Case Study
Today’s 24-hour news cycle means, more than ever before, journalists and bloggers turn to search engines and social media to quickly find stories and sources. Despite this, many media placement and article syndication companies guard content behind lengthy log-in processes. The five minutes it takes a journalist to log-in is, oftentimes, five minutes spent finding […]