How effective is your online marketing agency relationship? A CMO Council study last year found that just 5% of marketers report longstanding relationships with their agencies and only 37% rate their relationships as relatively stable. At TopRank Online Marketing, we enjoy longstanding relationships with clients and a better-than-average retention rate. We asked members of the TopRank […]
How To Get The Most Out Of Your Online Marketing Agency
[Note from the editor: Please welcome this guest post from Jolina Pettice, Director of Client Accounts at TopRank Online Marketing.] After many years in the agency world, I can tell you that the relationship between company and agency is not unlike any other personal or business relationship. If it’s rewarding, mutually beneficial and dare I […]