Loving Facebook fan pages for business? Guess what, fan pages just got better – Whether you are a B2C or B2B company, Facebook has added new features and benefits that help you get the most out of your social media efforts. Here are the top 10 Facebook changes TopRank Online Marketing team members think deserve […]
Successful Online Marketing? Start at the End
Have you ever noticed how young children figure out a maze? At first they may struggle going through each path only to realize that they can’t get through. By then, the paper may be filled up with messy crayon or pencil marks that make it virtually impossible to find the right way. Then as they […]
TopRank Boosts Internal & External Marketing Expertise with Two Key Hires
To continue its path of growth as an industry leading digital marketing agency, TopRank Online Marketing has added two key staff to its team to provide leadership and support in meeting client needs and business growth for the coming year. Ken Horst has joined the agency as an account manager to assist clients in meeting […]
Marketing Profs Content Marketing Crash Course: Why You Need To Optimize & How To Do It
Part adage, part cliché – ‘if a tree falls in the forest with no one there to hear it, will it make a sound?’ The answer is – ‘of course.’ But because no one is there to hear the sound, the sound doesn’t matter. In much the same way, if content is published to your […]
The Future of Online Marketing in 60 Seconds or Less
In the world of online marketing, search and social media are evolving at an incredible pace. Consider: Twitter queries approaching 20 billion each month Google queries approaching nearly 90 billion each month Facebook topped over 200 million users this year and beats Google in weekly web traffic* *Hitwise With online marketing evolving by the minute, […]
B2B Technology Firms Renew Online Marketing Programs
B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces. Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]
5 Online Marketing Tips for Small Business
Many small business owners have had their websites up and running for a long time. More recently though, small business owners are starting to revisit their websites and ask, “What has my website done for my business lately?” For many the answer is “not much” and that’s because they really haven’t done much to keep […]
Long Term SEO Programs Renew With TopRank
As discussed in a recent long term SEO case study, Search Engine Optimization (SEO) is not a silver bullet that will help a website skyrocket to the top of search rankings overnight. Proper SEO lives most comfortably in the home of a long term online marketing program. It is a discipline that understands benefits reaped […]
Engage Audiences With Social Media & Surveys: Webinar
Nearly every day: 14,000,000 gather on Twitter 60,000,000 connect via LinkedIn 346,000,000 engage through blogs 400,000,000 network via Facebook The sheer numbers point towards an unparalleled opportunity to connect with your prospects and customers in social channels online, many of whom are eager to engage. So what is the one social activity that your customers […]
How Can An Unknown Start-Up Maximize Visibility for a New Product or Service?
Imagine you were the enlightened caveman (or woman) who invented the wheel. How would you drum up demand for your new product – by promoting your newly coined phrase ‘wheel’ or by promoting a solution for traveling and dragging? Today’s start-ups would be wise to heed to this analogy. Until the product or service you […]