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Search engines like Google have become the newsstand of our time. And as more and more readers turn to search engines to find the timeliest news, journalists are following suit. According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part…
SES Toronto: Online PR Succeeds With Social Media
June 3, 2010 by Leave a Comment
As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace. While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful…
B2B Branding Helps TopRank Clients Achieve Business Goals
March 25, 2010 by Leave a Comment
Examples of strong branding, whether it’s the ‘Uncola’ or the ‘Freshmaker’, light fires in the minds of consumers that are rarely extinguished. Can the same branding principles used by B2C companies, including personification of a company and persistence of messaging, help B2B businesses achieve their marketing goals? Below, learn how B2B branding is helping three…
TopRank Webinar: Optimized Public Relations
January 27, 2010 by Leave a Comment
On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here: Optimized Public Relations: 10 Easy SEO Tactics PR…
PubCon: Social Media, Search & PR Intersect In Vegas
October 28, 2009 by Leave a Comment
When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.…
PRSA 2009 International Conference: Online PR, SEO & Social Media Blend With Help From TopRank
October 23, 2009 by Leave a Comment
Regardless of the state of the economy, many businesses are continuing to thrive. In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy. This November, the Public Relations Society of America (PRSA) will…
MN PRSA ’09 Professional Practices Conference: TopRank Helps Clear Lines Between Online PR, SEO & Social Media
October 13, 2009 by Leave a Comment
This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference. Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins,…
PR News Webinar: TopRank on Small Business Internet Marketing
June 5, 2009 by Leave a Comment
PR News Online Webinar Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics June 10, 2009 Your Desk or Conference Room What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness. Cost effective marketing tactics, including email marketing and press release distribution, can…
Webinar: Using Your News To Drive SEO
March 16, 2009 by Leave a Comment
Wednesday, March 18, 2009 2:00-3:00 p.m. (EST) Join TopRank® Online Marketing CEO, Lee Odden, in a free webinar hosted by PRWeb, and learn how you can leverage news content to achieve SEO success! Attend the webinar on March 18 to discover how news can be a powerful tool that directly reaches the millions of people…
PRSA Workshop: TopRank on SEO for Public Relations
February 17, 2009 by Leave a Comment
PRSA Workshop: Search Engine Optimization in a Digital World March 20, 2009 in New York City Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible…
