Industry analysts and media often focus on which online marketing is more effective: paid search ads (PPC), SEO, social media marketing… The truth is each of these tactics can be effective for a business. Used together as part of a holistic online marketing strategy, they complement one another and become an incredibly powerful weapon in […]
Ask An Expert: How Can I Effectively Use PPC As Part of My Online Marketing Strategy?
December 12, 2012 by
Software & Tech Firms Launch Search Marketing Programs
December 16, 2010 by
By design, software and technology companies exist to solve long-held problems in new and innovative ways. And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same. In much the same way, no two successful search […]