Ask An Expert: How Can I Effectively Use PPC As Part of My Online Marketing Strategy?

Industry analysts and media often focus on which online marketing is more effective: paid search ads (PPC), SEO, social media marketing… The truth is each of these tactics can be effective for a business. Used together as part of a holistic online marketing strategy, they complement one another and become an incredibly powerful weapon in […]

Software & Tech Firms Launch Search Marketing Programs

By design, software and technology companies exist to solve long-held problems in new and innovative ways.  And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same. In much the same way, no two successful search […]

Marketing Fulfillment Leader Invests in Digital Marketing

Digital marketing’s importance in driving the success of a business cannot be overstated.  In a previous post, data from a recent eMarketer survey cited Search Engine Optimization (SEO) and paid search as the most effective tactics for generating conversions, according to senior level marketing executives. Being found online quickly, whether via organic or paid search […]

Online Marketing Programs Expand As SEO & Paid Search Boost Conversions

In data cited by Forrester Research, US search marketing spend approached nearly $16 million in 2009. Per the graph below, this number is expected to rise exponentially, nearly doubling in size by 2014: The reason behind this rapidly increasing budget allocation can be summed up succinctly and powerfully: return on investment. In a survey by […]