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You are here: Home / Archives for podcast marketing

Infographic: Turn Your B2B Podcast Promotions Up To 11 With These 10 Tips

August 3, 2021 by Lane R. Ellis

B2B Podcasting Infographic Header Image

As more B2B marketers discover the value of podcasts, how can you best promote yours on social media? In the following infographic, we share helpful podcast tips for each platform, plus influencer and cross-promotion tactics to make your B2B podcast a standout success. The booming market is expected to see ad spending of more than […]

Filed Under: B2B Marketing, Podcasts Tagged With: infographic, podcast marketing, seo infographics

B2B Podcast Engages Thought Leaders, Reaches Millions, Smashes Download Benchmarks by Double-Digits

October 30, 2019 by Lane R. Ellis

SAP Tech Unknown B2B Podcast Series

B2B marketers are still finding it challenging to deliver creative, engaging content. A recent survey found that 48% of B2B decision makers found marketing content boring, or not creative. Only 22% said they found marketing content “inspiring.” Compounding the problem, people’s attention spans for written content is on the decline. Research shows Americans are spending […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, podcast marketing, SAP

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