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You are here: Home / Archives for podcast marketing

B2B Podcast Engages Thought Leaders, Reaches Millions, Smashes Download Benchmarks by Double-Digits

October 30, 2019 by Lane R. Ellis

SAP Tech Unknown B2B Podcast Series

B2B marketers are still finding it challenging to deliver creative, engaging content. A recent survey found that 48% of B2B decision makers found marketing content boring, or not creative. Only 22% said they found marketing content “inspiring.” Compounding the problem, people’s attention spans for written content is on the decline. Research shows Americans are spending […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, podcast marketing, SAP

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