Best-Answer Content & Strategic PPC Leads to Increases in Traffic, MQLs, and Marketing ROI for DivvyHQ

To earn and maintain the attention of decision makers, brands need a content marketing strategy that leverages relevant and engaging content to reach the right audience members at every stage of their journey — because leads rarely follow a linear path to purchase. It goes without saying that creating a standout content strategy in the […]

How PPC Budget and Performance Optimization Increased Leads for a Top Medical Center by 72.5%

Current Situation: Wake Forest Baptist Medical Center is a nationally recognized academic medical center with multiple locations near Winston-Salem, N.C., operating as an integrated enterprise including educational and research facilities, hospitals, clinics, diagnostic centers, and other primary and specialty care facilities serving 24 counties in northwest North Carolina and southwest Virginia. It has been ranked […]

Ask An Expert: How Can I Effectively Use PPC As Part of My Online Marketing Strategy?

Industry analysts and media often focus on which online marketing is more effective: paid search ads (PPC), SEO, social media marketing… The truth is each of these tactics can be effective for a business. Used together as part of a holistic online marketing strategy, they complement one another and become an incredibly powerful weapon in […]

PR 2.0 Minneapolis – TopRank Presents SEO Public Relations

Public Relations 2.0:  The New Tools of The Trade July 13th Minneapolis, MN Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends.  A recent survey on journalists’ use of search by TopRank® Online Marketing reports that 91% […]