Many digital marketers will say that it is challenging enough to produce quality content marketing assets. Doing so in quantity adds whole new layers to the problem. A recent Content Marketing Institute study showed that 54% of B2B marketers said that they were “very challenged” when faced with producing engaging content. Those surveyed listed “creating more […]
PRSA Digital Impact 2013 – Lee Odden Presents on Content Marketing & PR
This week Public Relations and Communications professionals will converge on the city that never sleeps to connect, learn and grow their understanding of digital PR. A big part of the change that is happening with the PR world is the convergence with digital marketing. Much of the focus on content and social media both by […]
Lee Odden to Keynote at the Communicators Conference – Portland, OR
Did you know, TopRank Online Marketing started out as a public relations firm in 2001 called Misukanis & Rodgers? That’s right, we’ve evolved in many ways since then, but we’ve also been involved in many ways with the worlds of marketing and public relations – for a very long time. It may have seemed an […]
The Future of Content for Marketers – Lee Odden of TopRank to Speak at MIMA Event in Minneapolis
According to research from Content Marketing Institute and MarketingProfs, 9 out of 10 B2B marketers are using content marketing in their marketing mix. With increased adoption, competition has exploded as well and many marketers are looking for what’s next to achieve and maintain a competitive advantage. To answer the question of “What’s the Future of Content for […]
Building the Business Value of Social Media Marketing
If you weren’t one of the 300 or so digital marketers attending the SES Hong Kong conference this week, then you missed out on a great mix of search and social media content, networking and social events. Incisive Media’s Mike Grehan asked me to present at the all new SES Hong Kong conference on social […]
B2B SEO: Optimized Content Marketing @ MarketingProfs
At the recent MarketingProfs B2B Forum in Boston, TopRank CEO Lee Odden and SEO client Jiyan Wei, Director of Product Management for PRWeb, presented on B2B Content Optimization Best and Worst Practices to a packed room of business to business marketers. Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as […]