Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign. To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases. This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital. […]
PRNews Digital Summit New York: TopRank Offers SEO Tips For PR
Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle. Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game. But in the rush to […]
PR News Webinar: TopRank on Small Business Internet Marketing
PR News Online Webinar Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics June 10, 2009 Your Desk or Conference Room What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness. Cost effective marketing tactics, including email marketing and press release distribution, can […]
PRNews Webinar: TopRank on News Optimization & Writing for the Web
Writing for the Web to Optimize Your PR & Overall Messaging Webinar Wednesday, Dec. 17, 2008 1:30-3 p.m. (EST) If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning […]