Long-Form Influencer Videos & Strategic Promotion Bring Benchmark-Beating Engagement, Conversion, and Lead Capture for Prophix

It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]

With Penny’s Guidance & Expert Insights, Prophix’s Interactive Influencer Content Campaign Drives 642% Increase in Engagement

From marketing to healthcare to finance, artificial intelligence (AI) and machine learning (ML) are infiltrating every industry, helping businesses automate the mundane to drive efficiency and predict outcomes that lead to better business decisions. When it comes to the Office of Finance, Prophix—a leading provider of corporate performance management (CPM) software solutions—believes finance leaders have […]