Participation Marketing: Tools & Tactics for Crowdsourcing Content With Industry Influencers & Your Community [Webinar]

In today’s digital world, competition is greater than ever before. Consumers are hungry for quality information but the sheer amount of content being created has the the power to over saturate, numb and underwhelm your target audience. However, with ubiquitous connectivity and devices enabling passionate experts to create influence and community, brands can tap into […]

Join Us for Optimize 360: An Integrated Approach to Digital Marketing and PR

Today’s online marketer certainly has their plate full in creating, optimizing and deploying content to meet the needs of an increasingly connected audience. Companies compete across platforms, formats and devices to attract, engage and convert prospects and customers. Marketers need the tools and skills for an integrated approach now more than ever. Tuesday May 7th, […]

Online PR Webinar: Help Google Find Your Press Release

Search engines like Google have become the newsstand of our time.  And as more and more readers turn to search engines to find the timeliest news, journalists are following suit. According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part […]

Search Engine Optimization Case Study: PRSA

Despite being an ever-expanding and constantly evolving industry, finding and securing a job in public relations (PR) remains a challenging endeavor. This fact was not lost on the Public Relations Society of America (PRSA).  As a service to public relations professionals, the PRSA enhanced the usability of its Jobcenter. Of course, before PR professionals could […]

PRSA 2009 International Conference: Online PR, SEO & Social Media Blend With Help From TopRank

Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy. This November, the Public Relations Society of America (PRSA) will […]

MN PRSA ’09 Professional Practices Conference: TopRank Helps Clear Lines Between Online PR, SEO & Social Media

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference. Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, […]

PRSA Webinar: TopRank Offers Top 10 SEO Tips for PR Pros

According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO). On Tuesday, July 28th, TopRank CEO Lee Odden […]

PRSA Digital Impact: TopRank Tops SEO Tactics for Public Relations

PRSA Digital Impact Conference April 30 – May 1, 2009 New York, NY The public relations industry has warmed significantly to the power of search engine optimization for growing the impact of pull based PR efforts. Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, […]

PRSA Workshop: TopRank on SEO for Public Relations

PRSA Workshop:  Search Engine Optimization in a Digital World March 20, 2009 in New York City Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible […]

PRSA International – TopRank Offers News SEO Workshop

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled: Optimizing Content for Optimum Search Results: Search Engine Optimization for News Journalists use Web-based searches on a daily basis to research stories, find subject matter […]