How TopRank Marketing Helped PRWeb Increase Traffic by 397%

Online Marketing has evolved and taken on many forms over the past decade.  On average, 22% of marketing budgets are spent on Search Engine Marketing alone (Econsultancy).  The online marketplace is flush with consultants and providers that make big promises, but lose clients due to an inability to execute on those promises. TopRank Marketing makes it our […]

TopRank Boosts Internal & External Marketing Expertise with Two Key Hires

To continue its path of growth as an industry leading digital marketing agency, TopRank Online Marketing has added two key staff to its team to provide leadership and support in meeting client needs and business growth for the coming year. Ken Horst has joined the agency as an account manager to assist clients in meeting […]

PRSA MN Professional Practices Conference: Social Media Breakout Session

Acknowledging that the rules of Public Relations (PR) have changed is something entirely different than entering the field of play. Put another way, when social media makes it possible for anyone to create and publicize their own news, how can today’s PR professionals ensure these actions help – rather than hinder – the PR goals […]

Beginner’s Guide: 3 Steps to SEO for Public Relations

SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank  Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the […]

Vocus User’s Conference: Optimizing PR for Search through SEO

At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news.  The […]

SES Toronto: Online PR Succeeds With Social Media

As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace. While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful […]

How Search & Social Media Affect Public Relations

At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery […]

SEO & Social Media Workshop From PRNews & TopRank

Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital. […]

PubCon: Social Media, Search & PR Intersect In Vegas

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences. […]

MN PRSA ’09 Professional Practices Conference: TopRank Helps Clear Lines Between Online PR, SEO & Social Media

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference. Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, […]