PRNews Digital Summit New York: TopRank Offers SEO Tips For PR

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to […]

SEO and Social Media for Public Relations

Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many […]

PRSA Webinar: TopRank Offers Top 10 SEO Tips for PR Pros

According to survey results published by TopRank® Online Marketing, nine out of ten journalists, reporters and editors use search engines as part of their jobs. This means that eleven out of ten Public Relations (PR) professionals should understand the ins and outs of Search Engine Optimization (SEO). On Tuesday, July 28th, TopRank CEO Lee Odden […]

SEMPO Arizona: TopRank on the Intersection of Search, Social Media & PR

SEMPO Arizona’s June Speaker Event June 24th Just as a table missing a leg will have trouble standing, marketing campaigns missing critical channels will have trouble succeeding. This June 24th, Lee Odden, CEO, TopRank® Online Marketing will present on the intersection of search, social media and public relations during SEMPO Arizona’s June event.  Included in […]

PRSA International – TopRank Offers News SEO Workshop

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled: Optimizing Content for Optimum Search Results: Search Engine Optimization for News Journalists use Web-based searches on a daily basis to research stories, find subject matter […]

DMA08 – TopRank on SEO, PR & Blogging for Direct Marketers

On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas. Search Marketing and Online Public Relations The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers […]