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Current Situation: Ray N. Welter Heating Company is a small business based in Minneapolis that specializes in central air conditioning and heating system repair. The company has spent more than 100 years building a loyal customer base that will turn to them at the first sign of trouble. But therein lies the rub. With the…
Optimize & Simplify: Get Back to Basics for Optimal Conversions and Lead Generation
May 15, 2013 by Leave a Comment
Sometimes, online marketing campaigns are dazzling, magnificent in scope and incredibly complicated. Thankfully, there are also great gains to be made by getting back to basics and ensuring best practices are followed across your site and web presence. A company website is a living, breathing representation of the brand on the web. Over a site’s…
How Leather Bound Online Increased Online & In Store Traffic Through Content Marketing & SEO
December 27, 2012 by
An important first step in launching an online marketing campaign is identifying objectives. Objectives drive everything from strategy to implementation, measurement, and refinement. For example, an ecommerce site may have the goal of attracting more traffic to their website. The assumption is that increased traffic will push more visitors into the top of the funnel,…
7 Basic SEO Tips to Improve Search Visbility Where Customers Are Looking
July 2, 2012 by
Most marketers understand the importance of setting goals, understanding audience and making a plan for improving their search engine visibility. But despite the need for that strategic approach, online marketers are hungry for individual tips and best practices. At TopRank Online Marketing, we understand the need for both and cover the strategy in-depth at Online…
TopRank in Chicago – Search & Social Take Chicago By Storm
November 4, 2011 by
Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing,…
ad:tech New York Taps Lee Odden to Program Search Marketing Track
October 28, 2011 by
If you’re an internet marketing professional looking for the latest in industry trends, practical tools, and tips for executing on your own PPC or SEO strategy, then ad:tech New York is an event that you should not miss. We are pleased to announce that TopRank CEO Lee Odden will be following in the footsteps of…
How the Bing And Yahoo! Relationship Impacts SEO Strategy
September 28, 2011 by
The culmination of a deal signed just over a year ago is that Microsoft’s Bing now powers Yahoo! search. The actual search impact remains to be seen, but it’s worth noting that the two search engines together (Yahoo! and Bing) account for only about 30% of U.S. searches – with Google at 65%. The real…
TopRank Teaches SEO Strategy at MarketingProfs University
September 12, 2011 by
In an ever-evolving age of interactive media, search marketers walk a tight rope. Between paid and organic search, social media, optimization, search rankings and measuring success, it’s no surprise that this balancing act presents challenges. MarketingProfs University is offering a 13-class course addressing popular questions on these topics to help search marketers find the perfect…
ad:tech San Francisco: Modern SEO for the Enterprise
April 11, 2011 by
Search Engine Optimization as an online marketing discipline has been in effect for over 10 years and at the speed the internet changes, that’s multiple lifetimes of change. The ad:tech conference in San Francisco this week is featuring a series of Marketing Masters sessions, one of which is focused on modern search engine optimization. What…
How Much Should I Care About Getting Traffic From Yahoo! & Bing As Part of My SEO Program?
December 29, 2010 by
A common misperception in regards to a Search Engine Optimization (SEO) program is that its value is derived solely from traffic generated from Google. Traffic from smaller search engines, such as Yahoo! and Bing, holds so little value that it may as well not exist. Just as no upstanding SEO professional would ever state that…
