Search Engine Optimization as an online marketing discipline has been in effect for over 10 years and at the speed the internet changes, that’s multiple lifetimes of change. The ad:tech conference in San Francisco this week is featuring a series of Marketing Masters sessions, one of which is focused on modern search engine optimization. What […]
How Much Should I Care About Getting Traffic From Yahoo! & Bing As Part of My SEO Program?
A common misperception in regards to a Search Engine Optimization (SEO) program is that its value is derived solely from traffic generated from Google. Traffic from smaller search engines, such as Yahoo! and Bing, holds so little value that it may as well not exist. Just as no upstanding SEO professional would ever state that […]
Software & Tech Firms Launch Search Marketing Programs
By design, software and technology companies exist to solve long-held problems in new and innovative ways. And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same. In much the same way, no two successful search […]
Social Commerce Goals Closer To Reach: ActiveMusician Launches Program With TopRank
What influences an online buying decision? From a tactical level, news on the burgeoning trend of social commerce tells us: “Retailers who currently host the ‘like’ button on their site demonstrated 80 percent higher average three-month traffic.” Digital IQ Index Specialty Retail report (download pdf) From a more philosophical business perspective, however, what this data […]
SEO & Conversion Optimization Case Study
Online marketing programs are oftentimes designed to focus squarely at the top of the sales funnel, in other words, to bring traffic directly to a client’s virtual front door. But the best programs expand this focus deeper into the funnel, and concentrate just as much on compelling those already at the front door to come […]
SEO & Email Marketing Help Solidify Brand Identity: NewsUSA Renews With TopRank
As traditional and online public relations merge to become one all-encompassing PR landscape, the companies that dare to blaze new trails through this wilderness will have the most success. One such company is NewsUSA, a 20-year veteran in the media placement industry. In 2009, NewsUSA worked to reinvent itself as a thought leading social syndication […]
Email Marketing Remains Key Tactic As StrongMail Engages With TopRank
Online Marketing Blog recently conducted a poll asking its readers to identify the top three digital marketing tactics they planned to emphasize in 2011. Tactics finishing within the top 5 include: Search engine optimization Social network participation Blogging Email marketing Content marketing The mix of tactics sitting atop this list signal a new year where […]
With The Growth Of Personalized Search, Should I Still Care About Rankings?
A more common variation of this question would be, ‘do rankings still matter?’ The answer to this would be, of course they still do. Traditional search rankings are simply no longer the be-all, end-all of a successful Search Engine Optimization (SEO) program. Ten years ago, search rankings consisted of ten basic website links that were […]
B2B Technology Firms Renew Online Marketing Programs
B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces. Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]
PRSA International Conference 2010: TopRank Presents on Social Media & SEO
Fortunately for public relations professionals, fundamental storytelling and networking skills are just as vital as they have ever been. But while audience hunger for compelling tales and human connection is the same, the channels where these wants are being met have never been more subject to change. An outcome of this change is the morphing […]