Vocus User’s Conference: Optimizing PR for Search through SEO

At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news. ┬áThe […]

PRSA International – TopRank Offers News SEO Workshop

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled: Optimizing Content for Optimum Search Results: Search Engine Optimization for News Journalists use Web-based searches on a daily basis to research stories, find subject matter […]

DMA08 – TopRank on SEO, PR & Blogging for Direct Marketers

On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas. Search Marketing and Online Public Relations The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers […]

PRSA Digital Impact Conference NYC

On June 9th, 2008 TopRank’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital Impact Conference in New York. Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: […]

On The Record Online Interview with Lee Odden at PRSA International

On October 20th, 2007 Eric Schwartzman of On the Record Online interviewed TopRank CEO Lee Odden about Search Engine Optimization and Public Relations at the PRSA International Conference in Philadelphia, PA. Show Notes: 3:16 – Odden gives examples of the benefits of SEO. 4:07 – Odden on the role of SEO in a media relations. […]