When should you start with Content Marketing? Today’s online marketing is a race where the stakes are high, competition is tough and it’s becoming increasingly difficult to create a sustainable, competitive advantage. Consider these questions to help you answer, “When Content Marketing is right?” for you: What’s the right time to understand who your best […]
How the Bing And Yahoo! Relationship Impacts SEO Strategy
The culmination of a deal signed just over a year ago is that Microsoft’s Bing now powers Yahoo! search. The actual search impact remains to be seen, but it’s worth noting that the two search engines together (Yahoo! and Bing) account for only about 30% of U.S. searches – with Google at 65%. The real […]
TopRank Teaches SEO Strategy at MarketingProfs University
In an ever-evolving age of interactive media, search marketers walk a tight rope. Between paid and organic search, social media, optimization, search rankings and measuring success, it’s no surprise that this balancing act presents challenges. MarketingProfs University is offering a 13-class course addressing popular questions on these topics to help search marketers find the perfect […]
Online Marketing News You Can Use May 4, 2011
Marketo Social Media & SEO for B2B marketing webinar with Lee Odden of TopRank Online Marketing and Rand Fishkin of SEOmoz. Mobile Marketing Spend to reach $56.5 billion by 2015. That’s 6 times the spend in 2010. Mobile is obviously hitting its stride this year with the proliferation of smartphones. The ATT & Verizon plus […]
Online Marketing News You Can Use April 26, 2011
Transform Your Marketing. Need a ton of stats on Social SEO and Blogging? Check out this presentation from HubSpot’s recent Marketing Transformation Week. How Engaged Is Traffic from Social Sites? Web users who follow links from social sites are less interested in their content. According to data from Outbrain, just over 10% of external referrals […]
Online Marketing News You Can Use April 25, 2011
Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London. Best Practices for Engaging With Consumers Through Social Media. Via WSJ. Timeline of major Google algorithm updates 2003 – 2011. Via Level 343. Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs. […]
ad:tech San Francisco: Modern SEO for the Enterprise
Search Engine Optimization as an online marketing discipline has been in effect for over 10 years and at the speed the internet changes, that’s multiple lifetimes of change. The ad:tech conference in San Francisco this week is featuring a series of Marketing Masters sessions, one of which is focused on modern search engine optimization. What […]
How Much Should I Care About Getting Traffic From Yahoo! & Bing As Part of My SEO Program?
A common misperception in regards to a Search Engine Optimization (SEO) program is that its value is derived solely from traffic generated from Google. Traffic from smaller search engines, such as Yahoo! and Bing, holds so little value that it may as well not exist. Just as no upstanding SEO professional would ever state that […]
Software & Tech Firms Launch Search Marketing Programs
By design, software and technology companies exist to solve long-held problems in new and innovative ways. And because technology can be so readily customized, by factors ranging from vertical industry focus to specific problems addressed, no two software or technology companies will ever be the same. In much the same way, no two successful search […]
Social Commerce Goals Closer To Reach: ActiveMusician Launches Program With TopRank
What influences an online buying decision? From a tactical level, news on the burgeoning trend of social commerce tells us: “Retailers who currently host the ‘like’ button on their site demonstrated 80 percent higher average three-month traffic.” Digital IQ Index Specialty Retail report (download pdf) From a more philosophical business perspective, however, what this data […]