What influences an online buying decision? From a tactical level, news on the burgeoning trend of social commerce tells us: “Retailers who currently host the ‘like’ button on their site demonstrated 80 percent higher average three-month traffic.” Digital IQ Index Specialty Retail report (download pdf) From a more philosophical business perspective, however, what this data […]
Social Media Junction: TopRank Offers Keynote & Content Strategy Workshop
Social media and content marketing have moved beyond buzz-worthy concepts to become fundamental cornerstones of leading online marketing programs. A recent poll by Online Marketing Blog, in fact, lists ‘social network participation’ and ‘content marketing’ as two of the top five digital marketing tactics firms will focus on most heavily in 2011. As social and […]
B2B Technology Firms Renew Online Marketing Programs
B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces. Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]
Building the Business Value of Social Media Marketing
If you weren’t one of the 300 or so digital marketers attending the SES Hong Kong conference this week, then you missed out on a great mix of search and social media content, networking and social events. Incisive Media’s Mike Grehan asked me to present at the all new SES Hong Kong conference on social […]
TopRank Presents on Social Media at SES Hong Kong
Do you wonder about the business value of social media marketing? Will you also happen to be in Hong Kong next week? If so – you are in luck. Search Engine Strategies, the leading search and social marketing event, will be traveling across the globe to host SES Hong Kong on September 13th and 14th. […]
Real Time Search & Social Media Vital To SEO Results
How do you feel about social media, particularly as it relates to your brand? Better put, how would you feel about social media marketing if you knew search engines took your company’s social activity into account when determining your search ranking? Hallie Mummert of Target Marketing recently wrote an excellent piece titled Search: Get Real […]
Boost Corporate Blog Marketing with Social SEO
So many business blogs suffer from tactical execution without understanding the power of search engine optimization and social media for attracting traffic and engaging customers. The following presentation outlines how TopRank Online Marketing worked with it’s own blog Online Marketing Blog and with a B2B marketing client to achieve phenomenal increases in reach, traffic and a positive […]
B2B Search Strategy Summit: Add Social Media Marketing To Your Toolkit
In a recent post, Online Marketing Blog equates content and links to the Yin and Yang of any healthy Search Engine Optimization (SEO) program. Post author, TopRank® Online Marketing CEO Lee Odden, states, “Active content creation, promotion and social participation are essential for building a significant and relevant inbound link footprint on the web.” As […]
Three Ways Social Media Marketing Helps Online Marketing
If an online marketing program were to be compared to an airplane, one could make the analogy that the left wing is a strong Search Engine Optimization (SEO) program. Important as it may be, a left wing alone will not complete the elements needed to launch an airplane, just as SEO alone will not be […]
PRWeb Renews SEO Program With TopRank, Adds Social Media
Online distribution of optimized press releases is a vital and impactful component of any holistic digital marketing program. As reported by Online Marketing Blog, multiple studies document that consumers and journalists search for and read news releases online, making online press release distribution a tactic that can influence everything from media exposure to website traffic […]